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Objective Manager – Performance management made easy Objective Manager logo

Objective Manager is a brand new way of managing performance in professional service firms.


It’s a unique cloud–based software–as–a–service (SaaS) application that is re–shaping how law firms, in particular, manage performance across their organisations. Its beauty lies in both the simplicity of the interface and the powerful technology that underpins it.


Its CEO Ray Oldfield has seen first–hand the problems these firms face as he used to be in their shoes. His vision is to make performance management easy and fun.


We were approached by Ray at the tail end of 2011 to develop the product in a challenging timeframe of 4 months. We delivered on our promise and are really proud of the product. We also created the marketing site (see screengrab opposite).


Objective Manager allows companies to set and track objectives for staff, client relationships and business plans alike. Its ability to align these objectives with company strategy sets it apart from its competitors. The transparency of information as well as real–time access to progress updates means that staff are more connected, customers feel more valued and senior managers can make informed decisions with confidence.


The product launched in beta in March 2012 and is continually evolving as we work closely with their team to implement a roadmap of exciting features in the pipeline.


Feedback so far has been very positive. Companies that used the product wonder how they ever survived without it.

our role on this project
  • User experience design
  • Visual design
  • HTML/CSS/Javascript build
  • Content management system


View website
Objective Manager website The team at Spook Studio have really helped shaped the product and been a great sounding board for ideas . Our customers love the elegant simplicity of the product. – Ray Oldfield, Founder

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Nothing to see here. Just some more nonsense about us, really.

Still reading? We’re a website design and user experience studio in Brighton and London, UK.

Hungry for more? We design, build and promote websites, web apps & advise startups. Now go read our blog.